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Channel: Small Business Archives - Wax Marketing
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PCI Compliance Facts & Myths

I want to try and provide some more logistical help in this blog as well as “theory.” PCI compliance is one area that has really screwed up some of my retail and other clients that accept credit and...

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Tech Solutions for Keeping a Close Relationship With Customers

Your small business is growing and life is getting hectic. Because of this, you’ve noticed that one of the first things to go as orders pour in is one-on-one customer interaction. You don’t want to...

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Integrating Marketing Strategies: Facebook Targeting for Better Marketing

Integrating Facebook ads into your marketing mix Thinking of Facebook as a silo can lead to failure.  In other words, assuming that all advertising messages, calls-to-action and follow-up activities...

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Your Brand’s Repeat Business & Customer Retention

Too many brands ays have a sole focus on attracting new clients to their business. They completely overlook the customer base they already have. Remember it actually costs a lot more money to attract...

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The Essential Small Business SEO Audit Checklist

The first SEO audit is the hardest, because chances are that you don’t have an effective framework in place for SEO quite yet–but at the same time, that makes the first audit the most important. Take...

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Small Business Saturday is Just a Few Days Away

Small Business Saturday is only days away – November 25th – and it’s an important observance. Despite the swamp of big box store advertising we trudge through this time of year, small businesses, from...

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